ABOUT US
Your clients are looking for more than a sales pitch.
They want a connection. They want art. They want a story. We’re here to help you give it to them.
Copy Cabana is a father/daughter copywriting dynamic duo with a passion for brand voice strategy, wordsmithing, and storytelling.
Our team consists of Cassie Henderson Nguyen and Dave Henderson, both lifelong storytellers and believers in the power of words.
We launched Copy Cabana to bring our gifts for writing, storytelling, and marketing to other business owners everywhere.
We believe that copy and messaging should be:
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Story-based
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Relationship-driven
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Authentically YOU
Cassie Henderson Nguyen
“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” -Jonathan Gottschall
For as long as I can remember, my dad has been telling me stories. I fell in love with words early on. Little did I know that I would build my career on them—much less partner with my dad in my business!
I started copywriting in 2016, leaving my full-time job to take the leap in 2018, leveraging agency experience and years of freelancing. Launching Copy Cabana with my dad has been the icing on the best cake ever!
I pride myself on: Building relationships through story-driven branding
My writing superpower: Nailing your voice and tone
Dave Henderson
“Whatever you do and whatever story you’re writing, make it human – make sure the human element is at the centre of it and shapes it.” -Jacob Moss
Working in sales and service for over 40 years, I’ve seen techniques, tips, and tricks come and go. But one thing that’s never faded is the power of a story.
I’ve seen stories sell time and time again when nothing else would. I’ve seen people moved by words to act, to change, and to grow.
And in my years of experience as a writer, I’ve built connections through words for decades.
I pride myself on: Evoking an emotional response in the reader
My writing superpower: Bringing in the human element
