Email marketing is dead—we’ve all heard the rumors. But…is it really? The answer is a resounding NO.
Not only is email marketing far from dead—it’s one of the best marketing forms for interior designers. Email is a practical and profitable way to put your marketing dollars to work in your business.
If you’re hesitant about email marketing, you’re in the right place. Read on to find out how email marketing can increase your profitability and help your interior design business thrive.
It’s Where Your Audience Is
When it comes to marketing, the number one rule is to speak to the right people. That’s where email comes in. Almost everyone uses e-mail for daily communication. More than 90% of the population in the US uses email routinely, and more than 95% of those who use e-mail check their email daily. That’s a lot of opportunity for touchpoints with your audience.
And this number isn’t dwindling. The number of people who utilize email increases consistently every year. When you invest your time and money into email marketing, you’re jumping on an ever-growing train of possibility.
You’re Speaking to People Who Are Primed to Buy
One of the most valuable factors in email marketing is that your audience is already warm. Your email list is built of people who have already expressed interest in your services. They put their hands up and said, “Convince me that you’re the designer for me!”
That means they:
Are actively interested in interior design
Are actively interested in YOU
Want to hear more from you
These are your people. It takes less money, less time, and less energy to persuade someone to hire you if they are already expressing interest.
You Can Target Easily
Email marketing makes it easy to send curated messages specifically to reach customers at every stage of their journey.
You likely have an email list comprised of past clients, clients who are just starting to look at designers in your area, and potential clients who you have already communicated with. Each of those groups needs to hear different messages.
With email marketing, you can easily create flows that reach those different personas—a well-crafted welcome sequence to engage newcomers to your list, a “keep in touch” flow to make sure you stay on past client’s minds, and emails that share valuable information with those somewhere in the middle.
Unlike social media advertising, email ensures that you are sending the right message to the right person.
The practicality of e-mail marketing is well-represented and generally recognized. But the most fundamental evidence as to the practicality of e-mail marketing is reflected on the bottom line.
When you’re running a business, every dollar counts. So you need to ensure that your marketing dollars have mileage. For every single dollar spent on email marketing, the average ROI is $38—that’s higher than any other marketing medium.
In other words, email marketing provides valuable bang for your buck. You don’t have to spend millions or wait for months to start seeing results.
The Bottom Line: Email Marketing is VERY Much Alive
The stats don’t lie—email marketing isn’t going anywhere. It’s practical, cost-effective, and a smart way to reach your interior design clients.
If you’re interested in learning more about marketing your interior design or real estate business follow us on Instagram for more tips!